Podcast & Influencers: Learn How to Grow Audience & Revenue
Unless you are completely void of the type of media being consumed by your local 26- to 41-year-old “millennials” and the soon-to-be super-consuming 10- to 25-year-old “Gen Zs,” you know that the people and platforms who “influence” these key demographics, via video and audio have become a huge part of the media landscape, as well as generating over $16 billion in advertising revenue last year. But how can your local legacy brand enter this critical space?
In this dynamic session hosted by Editor & Publisher Magazine and moderated by E&P Publisher Mike Blinder, newspapers will reveal how they’ve developed personalities who deliver innovative content that has grown new local audiences, opened new lucrative revenue streams and helped positively position their legacy brands for decades to come. Attendees will leave with real-world, actionable advice and takeaways, to begin implementing similar initiatives within their own operations immediately.