Coda Research Study Results - Floridians Read Newspapers!
Coda will unveil the findings of a study commissioned by FPA that measured the total readership of large and small newspapers across the state. The research will provide insights into how Florida adults access news and information across newspapers’ print and digital platforms, their use of newspapers for local news versus other sources, and the value of advertising in newspapers. The Coda team will show how the data can be customized to each newspaper to help their sales teams have successful conversations with advertisers, along with sales materials highlighting how newspapers deliver the consumers advertisers want to reach.
Presenter: Marianne Grogan, President, Coda Ventures and AL Getler, SVP Sales & Key Account, Coda Ventures