Presented by: FNAME
Nielsen Trust in Advertising & Local Consumer Point of View Studies
This workshop will begin with the latest results from Nielsen’s Trust in Advertising Study. Join Kim Capria (Account Director, Nielsen) as she shares the U.S. highlights of the study. Most notably, attendees will learn which newspaper multi-touch platforms are trusted more by U.S. consumers than any other traditional, digital, or social media advertising vehicles.
The second half of this session will drill down to local Floridians attitudes, opinions, and motivations – including trust in news - driving local media consumption and other key decision-making categories now available in all 208 local U.S. markets in Nielsen Scarborough’s Consumer Point of View Study.