Presented by: FNAME
Continuing The Conversation- Practice Workshops with Mike Centorani
This session provides conference participants the opportunity to role play sales scenarios in a practice workshop environment. Learn how to properly plan and prepare before interacting with a potential client, how to open the call, and how to conduct a needs analysis or discovery to gain credibility and later offer the right customized solution.
The goal of this session is to improve sales skills and competencies necessary to win in the competitive local media space!
Presented by: FSNE
Audience Growth & Development
Industry leaders will discuss the innovative ways newspapers are gaining-and retaining- online subscribers. Panelists will discuss new tools making an impact, successful strategies such as subscriber-only content, and expanding your reach via social media and SEO strategies.
Moderator:
>> Lisa Nellessen Savage, West Region Editor for USA Today Network-Florida
Presented by: FMA
Leveraging Your Brand to Create a Pathway to Success!
This session will teach us the art of branding, content creation ,social media and marketing strategy.
Presenter:
>> Julian Placino, Chief Recruitment Officer, Pathways to Success
