New Revenue Streams for Media Companies

2:00 pm – 2:45 pm
Floridian E

// Rob Ristagno, Author/Speaker/CEO, Sterling Woods Group

We’re all trying to sell more digital ads – hiring new salespeople, tweaking compensation plans, packaging with print, creating more banner ads, shooting new videos, cranking out more email newsletters – but best case scenario we’re treading water. We’re stretched thin and sometimes – let’s face it – we’re burned out.

What if there were another way – a way to grow our business without relying so heavily on growing ad revenue? What if we could find our “curveball” – an opportunity that goes around the problem and instead focuses on a positive, predictable outcome.

In this captivating and interactive session, author, speaker, and former media executive Rob Ristagno will teach us how to use his Curveball framework to go around the threats in our industry and instead use our existing strengths to dramatically grow our revenues in the face of any market change. He’ll use case studies and his proprietary five forces model to show you how you can identify your own Curveball. You’ll leave the session looking at your business in a new light, focused, and ready to take action.

Are you ready to find your Curveball?

Speaker

Rob Ristagno

Rob Ristagno drives dramatic online revenue growth for content creators. He is an award-winning speaker, author, and the CEO of The Sterling Woods Group, a firm that partners with publishers to lock in double-digit growth, year after year, by refocusing marketing efforts and launching new products, including highly-profitable digital
memberships.

SWG teaches clients their Five Forces Framework, proven to increase digital income. Prior to starting Sterling Woods, Rob was a senior executive at several niche media and e-commerce businesses, including America’s Test Kitchen, where he was COO. He started his career at McKinsey and holds degrees from the Harvard Business School and Dartmouth College.

Rob is the author of A Member is Worth a Thousand Visitors: A Proven Method for Making More Money Online. He has taught courses at Harvard and Boston College. He lives outside Boston, MA with his wife, Kate, daughter, Leni, and black lab, Royce.