– Track 2 –

Content Track
Florida Society of News Editors

Breakfast Buffet
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Vanderbilt II & III
Breakfast served until 9:00 am

Breakfast Buffet
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Breakfast ends at 9:00 am

Round-table discussions
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Vanderbilt I
Meet with advertisers and speakers for three 20 minute round-table discussions

How a Weekly Newspaper Attracted National & Regional Advertisers
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Floridian E
Presenter: Sandi Kemp, Publisher, Navarre Press

Medical Marijuana and CBD Advertising
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Majestic Ballroom
New ad opportunity or risky business? Two of Florida’s premier media attorneys discuss the highs and lows of MM and CBD advertising.
Sam Morley, General Counsel, Florida Press Association; Susan Tillotson Bunch, Partner, Thomas & LoCicero PL

Healthcare Marketing: The Method Behind the Madness
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Floridian E
Presenter: Diana Brooks, CEO, VS/Brooks

FSNE Board Meeting
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Open to FSNE Board of Directors

FSNE Board Meeting
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Open to FSNE Board of Directors

Why Print Still Matters
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Vanderbilt I
Speakers: David Dunn-Rankin, President, SCMG; Mark Nusbaum, President, Times-Union Media; Bruce Faulmann, VP Advertising & Marketing, Tampa Bay Times and Pason Gaddis, President & CEO, Florida Weekly

Combined session: The Revenue and Content Connection
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Majestic Ballroom
How advertising & content teams work together creating better content for readers and more revenue for media
Bruce Faulmann, Tampa Bay Times; Bill Barker, USA Today Network; Roger Simmons, Orlando Sentinel; Debbie Bates Schrott, Bates Creative. Moderated by Dean Ridings, Intersect Media Solutions
Friend of NIE Presentation

Combined Session: Covering a News Event that Sparked a Movement; Lessons Learned from Parkland
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Floridian GHI
Panel: Melissa Falkowski, Marjory Stoneman Douglas High School; Rebecca Schneid, The Eagle Eye (student newspaper);
Scott Travis, South Florida Sun-Sentinel; Lulu Ramadan, Palm Beach Post; Nadege Green, WLRN

The Pulitzer Prize
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Estuary II
Panel: Nicholas Nehamas, Miami Herald;
John Cutter, Orlando Sentinel;
Laura Reiley, Tampa Bay Times

Campaign 2020
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Plaza B
Let’s talk Florida’s super swing state status . . . and a busy upcoming season at Mar-a-Lago.
Panelists: Christine Stapleton, Investigative Reporter, Palm Beach Post; Pati Mazzei, Miami Bureau Chief, The New York Times; Steve Contorno, Political Editor, Tampa Bay Times; Moderator: Katie Sanders, Managing Editor, PolitiFact

Coffee Break with Exhibitors
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Exhibit Hall

Design Trends, 2018 & Looking Ahead
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Floridian E
Presenter: Melanie Smit,
Lifestyle Media Group

Digital Transformation
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Estuary II
Moderator and presenter:
Aminda Marques Gonzalez, Miami Herald
Panel: Sandy Shea, The Philadelphia Enquirer;
Mike Wilson, The Dallas Morning News;
Matt Karolian, Boston Globe

FSNE Annual Meeting
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Investigative Impact
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Plaza B
Award-winning journalists discuss how to prioritize and deliver projects that make a difference.
Panelists: Megan O’Matz, News Reporter, Sun-Sentinel; Nick Nehamas, Investigative Reporter, Miami Herald; Jeff Burlew, Investigative Reporter, Tallahassee Democrat; Adam Playford, Deputy Editor, Investigations, Tampa Bay Times; Moderator: Randy Roguski, Metro Editor, Sun-Sentinel

FSNE Installation of Officers and Annual Meeting
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Plaza D

Lunch with Exhibitors
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Vanderbilt III

FSNE Journalism Contest Awards Lunch
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Vanderbilt I
Keynote Speaker:
Joanne Lipman
Chief Content Officer, USA TODAY

FSNE Awards Lunch
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Floridian GHI
FSNE Journalism Contest Awards
Keynote Speaker: Charo Henríquez, New York Times Senior Editor for Digital Storytelling & Training

FPA Awards Lunch
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Floridian GHI
Weekly Newspaper Contest Awards, Florida Newspaper Hall of Fame Presentation,
Leadership Institute Class Graduation

FSNE Awards Luncheon
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Majestic Ballroom
2019 Parker Thomson Media Awards
Keynote Speaker: Selene San Felice, Capital Gazette, Annapolis

Lunch with Exhibitors
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Royal Ballroom

Dessert with Exhibitors
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Vanderbilt II & III

Dessert with Exhibitors
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Exhibit Hall

Destination 2020: How Do We Get There Stronger and Smarter
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Vanderbilt I
Keynote Speaker: Ken Doctor

Dessert with Exhibitors
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Exhibit Hall

Dessert with Exhibitors
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Royal Ballroom

Dessert with Exhibitors
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Royal Ballroom

Opening Session: Building Audience & Building Trust in a World of Fake News
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Floridian GHI
Panelists: Rob Yarin, VP Content Strategy & Research, Cox Media Group; Tim Burke, Publisher, The Palm Beach Post;
Mary Kelli Palka, Editor, The Florida Times-Union & Neil Brown, President, The Poynter Institute

Storytelling in the Mobile First Age
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Majestic Ballroom
A close look at how newsrooms that want to be mobile first manage their workflow, and how we create, write, edit and design for mobile.
Keynote speaker: Dr. Mario R. Garcia, CEO/Founder, Garcia Media

Break in Exhibitor Area
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Vanderbilt II & III

Reader Revenue: Realities and Myths, A Deep Dive
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Estuary II
Speaker: Ken Doctor

Gold Medal Journalism: How We Did It
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Floridian E
Panel: Ben Conarck, The Florida Times-Union;
Carol Marbin Miller, Miami Herald;
Maria Perez, Naples Daily News;
Mark Puente, Tampa Bay Times

It’s the Golden Age of Audio Journalism
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Lassing/Miller
How to turn up the volume on your digital storytelling
John Torres, News Columnist/Podcaster, Florida Today; David Schutz, Director of Content, South Florida Sun Sentinel; Rob Connelly, Director of Digital Audio, GateHouse Media

Re-Imagining News Products, The New Role of Editors and Journalists
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Estuary II
Speaker: Ken Doctor

Cracking Facebook’s New Code and Other Social Media Challenges
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Floridian E
Panel: Dan Scapusio, The Palm Beach Post;
Ariel Zirulnick, New Tropic;
Mary Bowerman, USA Today

Hurricane Michael: Stories from the Storm Front
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Lassing/Miller
Under horrible conditions, both personal and professional, how these journalists served their devastated communities.
Panelists: Mike Cazalas, Regional Editor, Panama City News Herald; Patti Blake, Chief Photographer, Panama City News Herald; Jason Blakeney, Executive Editor, Northwest Florida Daily News; Tom McLaughlin, Investigative Reporter, Northwest Florida Daily News

Reception with Silent Auction
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Vanderbilt II & III

Reception
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Exhibit Hall
Silent Auction, Friend of NIE

Reception
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Royal Ballroom
Silent Auction, Exhibit Hall Passport Drawing

Dinner off-site (Dine-Around)
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Click here to sign up

Dine Around
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Click here to sign up
Join your peers for this optional dining event

Dine Around
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Click here to sign up