– Track 3 –

Breakfast Buffet
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Breakfast ends at 9:00 am

Breakfast
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Royal Ballroom

Keeping News Media Employees Safe
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Floridian F
Panel: Avido Khahaifa, Orlando Sentinel;
Joe DeLuca, Tampa Bay Times;
Kevlon Kirkpatrick, Orlando Police Department
Moderator: Mindy Marquez, Miami Herald

FMA Board Meeting
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Open to FMA Board of Directors

Combined session: The Revenue and Content Connection
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Majestic Ballroom
How advertising & content teams work together creating better content for readers and more revenue for media
Bruce Faulmann, Tampa Bay Times; Bill Barker, USA Today Network; Roger Simmons, Orlando Sentinel; Debbie Bates Schrott, Bates Creative. Moderated by Dean Ridings, Intersect Media Solutions
Friend of NIE Presentation

Combined Session: Covering a News Event that Sparked a Movement; Lessons Learned from Parkland
-
Floridian GHI
Panel: Melissa Falkowski, Marjory Stoneman Douglas High School; Rebecca Schneid, The Eagle Eye (student newspaper);
Scott Travis, South Florida Sun-Sentinel; Lulu Ramadan, Palm Beach Post; Nadege Green, WLRN

NIE 101: The Next Generation
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Avery/Chancellor
Jodi Pushkin, President FPES, Manager Tampa Bay Times Newspaper in Education

FPF Leadership Program Alumni Session
-

Are You Down with OTT? You Should Be.
-
Plaza C
Find out why “Over the Top” is an essential part of the media mix.Brooke Adams, Director of Sales and Partner Growth, ZypMedia; Erin Hagood, Director of Sales and Partner Growth, ZypMedia

Coffee Break with Exhibitors
-
Exhibit Hall

Making your NIE website the gateway to your digital edition
-
Avery/Chancellor
Jan Grabowski, Owner NIEonline

Branching Out: New Ideas for Growing Audience & Sales
-
Floridian F
Panel: Alex Villoch, McClatchy;
Nancy Meyer, Sun Sentinel Media Group;
Howard Griffin, USA Today Network;
Emily Walsh, Observer Media Group;
Bruce Faulmann, Tampa Bay Times;
Dean Ridings, Florida Press Association

FMA Annual Meeting
-

How to Become a Marketing Unicorn
-
Plaza C
Tips to help publishers work with clients & agencies to build effective media campaigns.
Stephanie Stanton, CMO, NSA Media

Lunch with Exhibitors
-
Exhibit Hall

Lunch with Exhibitors
-
Exhibit Hall

Lunch with Exhibitors
-
Royal Ballroom

Lunch with Exhibitors
-
Royal Ballroom

Florida Tourism Marketing and Visitation
-
Floridian F
Presenter: Marlene Squires-Swanson,
Director, Paid Media, VISIT FLORIDA

Lunch with exhibitors from Noon - 1:00 pm

Dessert with Exhibitors
-
Exhibit Hall

Dessert with Exhibitors
-
Exhibit Hall

New Revenue Streams for Media Companies
-
Floridian E
Presenter: Rob Ristagno, Author/Speaker/CEO,
Sterling Woods Group

Dessert with Exhibitors
-
Royal Ballroom

Dessert with Exhibitors
-
Royal Ballroom

Opening Session: Building Audience & Building Trust in a World of Fake News
-
Floridian GHI
Panelists: Rob Yarin, VP Content Strategy & Research, Cox Media Group; Tim Burke, Publisher, The Palm Beach Post;
Mary Kelli Palka, Editor, The Florida Times-Union & Neil Brown, President, The Poynter Institute

Storytelling in the Mobile First Age
-
Majestic Ballroom
A close look at how newsrooms that want to be mobile first manage their workflow, and how we create, write, edit and design for mobile.
Keynote speaker: Dr. Mario R. Garcia, CEO/Founder, Garcia Media

Building a Badass Brand
-
Floridian E
Presenter: Michael Brooks, Publisher/Creator,
South Magazine

All Tracks Conclude
-

How to Recruit and Retain Millennials in a Boring Industry
-
Floridian F
Presenter: Dr. Bill Steiger,
UCF Marketing & Sales Instructor

FNAME Board Meeting
-
Open to FNAME Board of Directors

Marketing to the Hispanic Community
-
Wylie
The Hispanic market in Florida is growing faster than any other segment. Learn how to best reach this important market.
Liliam Lopez, CEO, South Florida Hispanic Chamber of Commerce

Vendor Spotlight
-
Revenue Solutions Stage - Exhibit Hall

Vendor Spotlight
-
Royal Ballroom
Hear from our vendors about how their products can create revenue or save you money!

FMA Charlie Awards Reception
-
West Foyer

Reception
-
Exhibit Hall
Silent Auction, Friend of NIE

Reception
-
Royal Ballroom
Silent Auction, Exhibit Hall Passport Drawing

FMA Charlie Awards Gala
-
Floridian GHI

FNAME Awards Dinner
-
Floridian GHI
Creative Excellence Awards Banquet

FNAME 90th Anniversary Casino Night and Awards Program
-
Majestic Ballroom
Theme: Celebrating the 20's - 90 years of FNAME