Robin Lankton

Robin Lankton

Director of Marketing
Observer Media Group

Robin Lankton is the director of marketing for the Observer Media Group based in Sarasota, FL. She is responsible for the branding, sponsorships, events and B2B marketing for nine newspapers, six websites and four magazines located throughout Florida. Previously, she was the client strategy director at Gannett/USA Today Network for the west coast of Florida which includes the Naples Daily News, The News-Press, Tallahassee Democrat and the Pensacola News-Journal.

She is an award-winning creative professional with 20+ years’ experience driving sustainable growth for a variety of nonprofit and media organizations. Robin has won more than 275 world, national, state and local advertising and marketing awards. She has a Master of Science in Internet Marketing from Full Sail University and a BFA from Ringling College of Art and Design.

Speaker Details
  • Session Details

    Maximize your B2B Lead Gen and Sales Collateral

    Friday, August 5
    11:00am-11:45 am
    Champions A

    This workshop is designed to help local media properties develop creative material that will help sales reps’ close deals faster by offering advertisers and prospects the information they need to make a buying decision.