Rita Wells

Rita Wells’ tourism career began in 2014 in the marketing department at the Greater Fort Lauderdale Convention & Visitors Bureau. She continuously added to her responsibilities throughout her tenure, fostering collaborations across departments and engaging with tourism industry partners in marketing and media. Transitioning to the role of Tourism Manager for the City of Pompano Beach in 2022, Ms. Wells now plays an integral role in increasing awareness and visibility of the city as a tourism hotspot. Recent successes in Pompano Beach include the strategic development and activation of a new tourism website, social media channels, and digital marketing strategies. Rita holds a BFA in Musical Theatre from SUNY Fredonia, and prior to her work in destination marketing, owned and operated a comedy dinner theatre in Fort Lauderdale. Still a performer at heart, Rita sings with the Master Chorale of South Florida and is a member of Sweet Adelines International.

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