Kim Capria

Kim Capria

Account Director, Local Media Client Services
The Nielsen Company
East Coast, U.S.

Kim Capria is an account director at Nielsen supporting local news clients’ efforts to grow audiences and drive revenue across multiple consumer touch points in traditional and digital media. A seasoned executive, Kim’s career spans nearly 30 years in the media industry including local and national broadcast, cable, print and digital. Since 2016, Kim has leveraged Nielsen’s audience measurement and outcomes data to help local news publishers develop more effective content and subscriber development strategies as well as maximize revenue potential across publishers’ entire portfolio

Speaker Details
  • Session Details

    Trust in Advertising

    Friday, August 5
    11:45am-12:15pm
    Champions A

    This workshop will begin with the latest results from Nielsen’s Trust in Advertising Study. Join Kim Capria (Account Director, Nielsen) as she shares the U.S. highlights of the study. Most notably, attendees will learn which newspaper multi-touch platforms are trusted more by U.S. consumers than any other traditional, digital, or social media advertising vehicles.