Learn more about what HB 7049, passed last session and effective January 1, 2023, means to your newspaper and what we’re hearing from our members and local government associations about any movement on the county website-only option under the new bill. You’ll also be hearing from our partners at Column on how you can leverage their technology and platform and what’s next on the tech front.

Unless you are completely void of the type of media being consumed by your local 26- to 41-year-old “millennials” and the soon-to-be super-consuming 10- to 25-year-old “Gen Zs,” you know that the people and platforms who “influence” these key demographics, via video and audio have become a huge part of the media landscape, as well as generating over $16 billion in advertising revenue last year. But how can your local legacy brand enter this critical space?

In this dynamic session hosted by Editor & Publisher Magazine and moderated by E&P Publisher Mike Blinder, newspapers will reveal how they’ve developed personalities who deliver innovative content that has grown new local audiences, opened new lucrative revenue streams and helped positively position their legacy brands for decades to come. Attendees will leave with real-world, actionable advice and takeaways, to begin implementing similar initiatives within their own operations immediately.

This session provides conference participants the opportunity to role play sales scenarios in a practice workshop environment. Learn how to properly plan and prepare before interacting with a potential client, how to open the call, and how to conduct a needs analysis or discovery to gain credibility and later offer the right customized solution.

The goal of this session is to improve sales skills and competencies necessary to win in the competitive local media space!

Industry leaders will discuss the innovative ways newspapers are gaining-and retaining- online subscribers. Panelists will discuss new tools making an impact, successful strategies such as subscriber-only content, and expanding your reach via social media and SEO strategies.

Moderator:
>> Lisa Nellessen Savage, West Region Editor for USA Today Network-Florida

This session will teach us the art of branding, content creation ,social media and marketing strategy.

Presenter:
>> Julian Placino, Chief Recruitment Officer, Pathways to Success

Inspirational examples of journalism that made a difference in our communities.

Inspirational examples of journalism that made a difference in our communities.

Presenter:
Samir Husni “Mr. Magazine” , Director of the Magazine Innovation Center at the University of Mississippi.

This workshop is designed to help local media properties develop creative materials that will help sales reps’ close deals faster by offering advertisers and prospects the information they need to make a buying decision. Position your brand and media solutions to generate more leads and increase revenue across multiple platforms (print, digital, events and sponsorships). Learn from Kerry O’Reilly (Marketing Director, Tampa Bay Times) and Robin Lankton (Director of Marketing, Observer Media Group) as they provide examples and tips on how to develop top notch resources that not only promote your company but make you stand out from the rest!

Presenters:
>> Kerry O’Reilly, Marketing Director, Tampa Bay Times
>> Robin Lankton, Director of Marketing, Observer Media Group

This workshop will begin with the latest results from Nielsen’s Trust in Advertising Study. Join Kim Capria (Account Director, Nielsen) as she shares the U.S. highlights of the study. Most notably, attendees will learn which newspaper multi-touch platforms are trusted more by U.S. consumers than any other traditional, digital, or social media advertising vehicles.

The second half of this session will drill down to local Floridians attitudes, opinions, and motivations – including trust in news - driving local media consumption and other key decision-making categories now available in all 208 local U.S. markets in Nielsen Scarborough’s Consumer Point of View Study.

>> 2022 Hall of Fame Inductee
>> Florida Press Foundation Leadership Class
>> Annual Officer Installation

Workshops will explore the best in Content, Design & Sales.

Come join the fun and an open discussion with other young professionals just like yourself.  Bring your ideas as we are going to bounce ideas off each other and share creative perspectives on the challenges and advantages of being a young professional in our current media environment, all while networking and making new friends who share your passion.