Schedule Page 1

Sessions

9:00am - 6:00pm

9:00am - 6:00pm

Champions Desk

Registration Desk Open


11:00am - 7:00pm

11:00am - 7:00pm

Champions Foyer

Exhibit Hall Open


11:00am - 12:00pm

11:00am - 12:00pm

Champions C

Coda Research Study Results - Floridians Read Newspapers!

Coda will unveil the findings of a study commissioned by FPA that measured the total readership of large and small newspapers across the state. The research will provide insights into how Florida adults access news and information across newspapers’ print and digital platforms, their use of newspapers for local news versus other sources, and the value of advertising in newspapers. The Coda team will show how the data can be customized to each newspaper to help their sales teams have successful conversations with advertisers, along with sales materials highlighting how newspapers deliver the consumers advertisers want to reach.

Presenter: Marianne Grogan, President, Coda Ventures and AL Getler, SVP Sales & Key Account, Coda Ventures


Players B

How NIE Can Help Grow Your Audience



12:00pm - 1:00pm

12:00pm - 1:00pm

Champions Foyer

Lunch with Exhibitors


12:00pm - 2:00pm

12:00pm - 2:00pm

Champions FGH

FSNE Journalism Contest Awards Lunch

*Annual Meeting & Installation of Officers

* 2022 Parker Thompson Media Awards

Keynote: Carol Marbin Miller, Senior Investigative Reporter, The Miami Herald


1:00pm - 2:00pm

1:00pm - 2:00pm

Players BC

Weekly Ideation Workshop, Exchange & Contest!

This ideation workshop is a safe space that allows for sharing and the generation of ideas. The main goal of this session is to spark innovation and draw a sense of creativity regarding local advertising by sharing what is working in local markets.


2:00pm - 2:30pm

2:00pm - 2:30pm

Champions Foyer

Dessert With Exhibitors


2:30pm - 3:50pm

2:30pm - 3:50pm

Champions DE

Opening General Session: Ignite Your Recruitment Culture Now!

Keynote:

Julian Placino, Chief Recruitment & Marketing Officer, Host of Pathways to Success


4:00pm - 4:50pm

4:00pm - 4:50pm

Champions A
Presented by: FSNE

POLITICS- How to navigate today’s contentious times and focus on stories that matter!

Panelist:

>> Nate Monroe, Metro Columnist, Florida Times Union

>> Desiree Stennett, Senior Reporter for Race and Demographics, Orlando Sentinel

>> Sergio Bustos, Florida enterprise/politics editor, USA Today Network


Champions B
Presented by: FNAME

Panel Discussion with Sales Focused College Students

Did you know there are over 200 Universities with sales accreditation, certificate, or badge programs available as part of their business schools? When speaking with them, we (the media) don’t even come up on student’s radar. In effort to place our media companies back on the map, this panel including a sales professor is designed to help give us get a much better understanding of the sales academia landscape and the students that are graduating with sales degrees. Attendees will have a chance to ask them questions and learn what’s important to these sales students and they will also have an opportunity to learn from us being on this panel and part of our media conference.


Champions C
Presented by: FMA

Interpreting Analytics for Audience & Revenue Growth

Presenter:
>> Catherine Walters, Publisher, Orlando Magazine



5:00pm - 5:50pm

5:00pm - 5:50pm

Champions A
Presented by: FMA

Digital Print First!

How to translate, build, and monetize in the digital space as a print magazine.

Presenter:
>> Andy Smith, Publisher, Charlotte Magazine


Champions B
Presented by: FNAME

Solution Based Selling

In today’s world, most newspapers offer many different platforms to help a small or medium-sized business owner advertise their company—both print and digital.
However, what percentage of the time does that result in helping the business owner tell their story in a more powerful way than ever before?

Join Mike Centorani for a discussion on how to help your sales reps truly become your client’s “trusted advisor” vs. just selling packages and platforms. This session will provide real-world tips and ideas on how to think about any business from “their customer’s perspective” and specifically, focusing on the potential buying factors that make one person choose a specific business over another. This will lead to more appointments, more sales, as well as longer more successful relationships!

Presenter:
>> Mike Centorani, Creative Solutions Director &VP of Training for Brandstar Creative Solutions


Champions C
Presented by: FMA

Video/Multimedia

Let's hear from people who excel at telling stories through video, data, social and/or other forms of media.

Moderator: 

Mary Kelli Palka, Editor, The Florida Times-Union

 

 



6:00pm - 7:00pm

6:00pm - 7:00pm

Champions Foyer

Grand Opening Reception


7:10pm - 11:00pm

7:10pm - 11:00pm

Arbor Ballroom

FNAME Awards Dinner & Coastal Social

7:00am - 7:00pm

7:00am - 7:00pm

Champions Desk

Registration Desk Open


7:30am - 2:30pm

7:30am - 2:30pm

Champions Foyer

Exhibit Hall Open

7:30am - 9:00am

7:30am - 9:00am

Champions Foyer

Breakfast Buffet with Exhibitors


8:00am - 8:50am

8:00am - 8:50am

Champions DE

The Next Generation of Public Notice!

Learn more about what HB 7049, passed last session and effective January 1, 2023, means to your newspaper and what we’re hearing from our members and local government associations about any movement on the county website-only option under the new bill. You’ll also be hearing from our partners at Column on how you can leverage their technology and platform and what’s next on the tech front.


9:00am - 9:50am

9:00am - 9:50am

Champions DE

Podcast & Influencers: Learn How to Grow Audience & Revenue

Unless you are completely void of the type of media being consumed by your local 26- to 41-year-old “millennials” and the soon-to-be super-consuming 10- to 25-year-old “Gen Zs,” you know that the people and platforms who “influence” these key demographics, via video and audio have become a huge part of the media landscape, as well as generating over $16 billion in advertising revenue last year. But how can your local legacy brand enter this critical space?

In this dynamic session hosted by Editor & Publisher Magazine and moderated by E&P Publisher Mike Blinder, newspapers will reveal how they’ve developed personalities who deliver innovative content that has grown new local audiences, opened new lucrative revenue streams and helped positively position their legacy brands for decades to come. Attendees will leave with real-world, actionable advice and takeaways, to begin implementing similar initiatives within their own operations immediately.


10:00am - 10:50am

10:00am - 10:50am

Champions A
Presented by: FNAME

Continuing The Conversation- Practice Workshops with Mike Centorani

This session provides conference participants the opportunity to role play sales scenarios in a practice workshop environment. Learn how to properly plan and prepare before interacting with a potential client, how to open the call, and how to conduct a needs analysis or discovery to gain credibility and later offer the right customized solution.

The goal of this session is to improve sales skills and competencies necessary to win in the competitive local media space!


Champions B
Presented by: FSNE

Audience Growth & Development

Industry leaders will discuss the innovative ways newspapers are gaining-and retaining- online subscribers. Panelists will discuss new tools making an impact, successful strategies such as subscriber-only content, and expanding your reach via social media and SEO strategies.

Moderator:
>> Lisa Nellessen Savage, West Region Editor for USA Today Network-Florida


Champions C
Presented by: FMA

Leveraging Your Brand to Create a Pathway to Success!

This session will teach us the art of branding, content creation ,social media and marketing strategy.

Presenter:
>> Julian Placino, Chief Recruitment Officer, Pathways to Success



11:00am - 11:50am

11:00am - 11:50am

Champions C
Presented by: FSNE

Journalism with Impact!

Inspirational examples of journalism that made a difference in our communities.


Champions B
Presented by: FMA

The Future of Magazines- Grow Today & Thrive Tomorrow

Inspirational examples of journalism that made a difference in our communities.

Presenter:
Samir Husni “Mr. Magazine” , Director of the Magazine Innovation Center at the University of Mississippi.



11:00am - 11:45am

11:00am - 11:45am

Champions A
Presented by: FNAME

Maximize your B2B Lead Gen and Sales Collateral

This workshop is designed to help local media properties develop creative materials that will help sales reps’ close deals faster by offering advertisers and prospects the information they need to make a buying decision. Position your brand and media solutions to generate more leads and increase revenue across multiple platforms (print, digital, events and sponsorships). Learn from Kerry O’Reilly (Marketing Director, Tampa Bay Times) and Robin Lankton (Director of Marketing, Observer Media Group) as they provide examples and tips on how to develop top notch resources that not only promote your company but make you stand out from the rest!

Presenters:
>> Kerry O’Reilly, Marketing Director, Tampa Bay Times
>> Robin Lankton, Director of Marketing, Observer Media Group


11:45am - 12:15pm

11:45am - 12:15pm

Champions A
Presented by: FNAME

Nielsen Trust in Advertising & Local Consumer Point of View Studies

This workshop will begin with the latest results from Nielsen’s Trust in Advertising Study. Join Kim Capria (Account Director, Nielsen) as she shares the U.S. highlights of the study. Most notably, attendees will learn which newspaper multi-touch platforms are trusted more by U.S. consumers than any other traditional, digital, or social media advertising vehicles.

The second half of this session will drill down to local Floridians attitudes, opinions, and motivations – including trust in news - driving local media consumption and other key decision-making categories now available in all 208 local U.S. markets in Nielsen Scarborough’s Consumer Point of View Study.


12:00pm - 2:00pm

12:00pm - 2:00pm

Champions DE

FPA Weekly Newspaper Contest Awards Luncheon

>> 2022 Hall of Fame Inductee
>> Florida Press Foundation Leadership Class
>> Annual Officer Installation


12:00pm - 1:00pm

12:00pm - 1:00pm

Champions Foyer

Lunch with Exhibitors


1:00pm - 1:50pm

1:00pm - 1:50pm

Gallery AB
Presented by: FMA

Best of the Best Workshops

Workshops will explore the best in Content, Design & Sales.


2:00pm - 2:30pm

2:00pm - 2:30pm

Champions Foyer

Dessert & Raffles with Exhibitors


2:30pm - 3:30pm

2:30pm - 3:30pm

Champions FG
Presented by: Media Masterminds

Young Professionals Idea Exchange

Come join the fun and an open discussion with other young professionals just like yourself.  Bring your ideas as we are going to bounce ideas off each other and share creative perspectives on the challenges and advantages of being a young professional in our current media environment, all while networking and making new friends who share your passion.


6:00pm - 7:00pm

6:00pm - 7:00pm

Champions Foyer

FMA Charlie Awards Reception


7:00pm - 9:00pm

7:00pm - 9:00pm

Champions DE

FMA Charlie Awards Gala