Schedule Page 1

    Sessions

    9:00am - 6:00pm

    9:00am - 6:00pm

    Champions Desk

    Registration Desk Open


    11:00am - 7:00pm

    11:00am - 7:00pm

    Champions Foyer

    Exhibit Hall Open


    11:00am - 12:00pm

    11:00am - 12:00pm

    Champions C

    Coda Research Study Results - Floridians Read Newspapers!

    Coda will unveil the findings of a study commissioned by FPA that measured the total readership of large and small newspapers across the state. The research will provide insights into how Florida adults access news and information across newspapers’ print and digital platforms, their use of newspapers for local news versus other sources, and the value of advertising in newspapers. The Coda team will show how the data can be customized to each newspaper to help their sales teams have successful conversations with advertisers, along with sales materials highlighting how newspapers deliver the consumers advertisers want to reach.

    Presenter: Marianne Grogan, President, Coda Ventures and AL Getler, SVP Sales & Key Account, Coda Ventures


    Players B

    How NIE Can Help Grow Your Audience



    12:00pm - 1:00pm

    12:00pm - 1:00pm

    Champions Foyer

    Lunch with Exhibitors


    12:00pm - 2:00pm

    12:00pm - 2:00pm

    Champions FGH

    FSNE Journalism Contest Awards Lunch

    *Annual Meeting & Installation of Officers

    * 2022 Parker Thompson Media Awards

    Keynote: Carol Marbin Miller, Senior Investigative Reporter, The Miami Herald


    1:00pm - 2:00pm

    1:00pm - 2:00pm

    Players BC

    Weekly Ideation Workshop, Exchange & Contest!

    This ideation workshop is a safe space that allows for sharing and the generation of ideas. The main goal of this session is to spark innovation and draw a sense of creativity regarding local advertising by sharing what is working in local markets.


    2:00pm - 2:30pm

    2:00pm - 2:30pm

    Champions Foyer

    Dessert With Exhibitors


    2:30pm - 3:50pm

    2:30pm - 3:50pm

    Champions DE

    Opening General Session: Ignite Your Recruitment Culture Now!

    Keynote:

    Julian Placino, Chief Recruitment & Marketing Officer, Host of Pathways to Success


    4:00pm - 4:50pm

    4:00pm - 4:50pm

    Champions A
    Presented by: FSNE

    POLITICS- How to navigate today’s contentious times and focus on stories that matter!

    Panelist:

    >> Nate Monroe, Metro Columnist, Florida Times Union

    >> Desiree Stennett, Senior Reporter for Race and Demographics, Orlando Sentinel

    >> Sergio Bustos, Florida enterprise/politics editor, USA Today Network


    Champions B
    Presented by: FNAME

    Panel Discussion with Sales Focused College Students

    Did you know there are over 200 Universities with sales accreditation, certificate, or badge programs available as part of their business schools? When speaking with them, we (the media) don’t even come up on student’s radar. In effort to place our media companies back on the map, this panel including a sales professor is designed to help give us get a much better understanding of the sales academia landscape and the students that are graduating with sales degrees. Attendees will have a chance to ask them questions and learn what’s important to these sales students and they will also have an opportunity to learn from us being on this panel and part of our media conference.


    Champions C
    Presented by: FMA

    Interpreting Analytics for Audience & Revenue Growth

    Presenter:
    >> Catherine Walters, Publisher, Orlando Magazine



    5:00pm - 5:50pm

    5:00pm - 5:50pm

    Champions A
    Presented by: FMA

    Digital Print First!

    How to translate, build, and monetize in the digital space as a print magazine.

    Presenter:
    >> Andy Smith, Publisher, Charlotte Magazine


    Champions B
    Presented by: FNAME

    Solution Based Selling

    In today’s world, most newspapers offer many different platforms to help a small or medium-sized business owner advertise their company—both print and digital.
    However, what percentage of the time does that result in helping the business owner tell their story in a more powerful way than ever before?

    Join Mike Centorani for a discussion on how to help your sales reps truly become your client’s “trusted advisor” vs. just selling packages and platforms. This session will provide real-world tips and ideas on how to think about any business from “their customer’s perspective” and specifically, focusing on the potential buying factors that make one person choose a specific business over another. This will lead to more appointments, more sales, as well as longer more successful relationships!

    Presenter:
    >> Mike Centorani, Creative Solutions Director &VP of Training for Brandstar Creative Solutions


    Champions C
    Presented by: FMA

    Video/Multimedia

    Let's hear from people who excel at telling stories through video, data, social and/or other forms of media.

    Moderator: 

    Mary Kelli Palka, Editor, The Florida Times-Union

     

     



    6:00pm - 7:00pm

    6:00pm - 7:00pm

    Champions Foyer

    Grand Opening Reception


    7:10pm - 11:00pm

    7:10pm - 11:00pm

    Arbor Ballroom

    FNAME Awards Dinner & Coastal Social

    7:00am - 7:00pm

    7:00am - 7:00pm

    Champions Desk

    Registration Desk Open


    7:30am - 2:30pm

    7:30am - 2:30pm

    Champions Foyer

    Exhibit Hall Open

    7:30am - 9:00am

    7:30am - 9:00am

    Champions Foyer

    Breakfast Buffet with Exhibitors


    8:00am - 8:50am

    8:00am - 8:50am

    Champions DE

    The Next Generation of Public Notice!

    Learn more about what HB 7049, passed last session and effective January 1, 2023, means to your newspaper and what we’re hearing from our members and local government associations about any movement on the county website-only option under the new bill. You’ll also be hearing from our partners at Column on how you can leverage their technology and platform and what’s next on the tech front.


    9:00am - 9:50am

    9:00am - 9:50am

    Champions DE

    Podcast & Influencers: Learn How to Grow Audience & Revenue

    Unless you are completely void of the type of media being consumed by your local 26- to 41-year-old “millennials” and the soon-to-be super-consuming 10- to 25-year-old “Gen Zs,” you know that the people and platforms who “influence” these key demographics, via video and audio have become a huge part of the media landscape, as well as generating over $16 billion in advertising revenue last year. But how can your local legacy brand enter this critical space?

    In this dynamic session hosted by Editor & Publisher Magazine and moderated by E&P Publisher Mike Blinder, newspapers will reveal how they’ve developed personalities who deliver innovative content that has grown new local audiences, opened new lucrative revenue streams and helped positively position their legacy brands for decades to come. Attendees will leave with real-world, actionable advice and takeaways, to begin implementing similar initiatives within their own operations immediately.


    10:00am - 10:50am

    10:00am - 10:50am

    Champions A
    Presented by: FNAME

    Continuing The Conversation- Practice Workshops with Mike Centorani

    This session provides conference participants the opportunity to role play sales scenarios in a practice workshop environment. Learn how to properly plan and prepare before interacting with a potential client, how to open the call, and how to conduct a needs analysis or discovery to gain credibility and later offer the right customized solution.

    The goal of this session is to improve sales skills and competencies necessary to win in the competitive local media space!


    Champions B
    Presented by: FSNE

    Audience Growth & Development

    Industry leaders will discuss the innovative ways newspapers are gaining-and retaining- online subscribers. Panelists will discuss new tools making an impact, successful strategies such as subscriber-only content, and expanding your reach via social media and SEO strategies.

    Moderator:
    >> Lisa Nellessen Savage, West Region Editor for USA Today Network-Florida


    Champions C
    Presented by: FMA

    Leveraging Your Brand to Create a Pathway to Success!

    This session will teach us the art of branding, content creation ,social media and marketing strategy.

    Presenter:
    >> Julian Placino, Chief Recruitment Officer, Pathways to Success



    11:00am - 11:50am

    11:00am - 11:50am

    Champions C
    Presented by: FSNE

    Journalism with Impact!

    Inspirational examples of journalism that made a difference in our communities.


    Champions B
    Presented by: FMA

    The Future of Magazines- Grow Today & Thrive Tomorrow

    Inspirational examples of journalism that made a difference in our communities.

    Presenter:
    Samir Husni “Mr. Magazine” , Director of the Magazine Innovation Center at the University of Mississippi.



    11:00am - 11:45am

    11:00am - 11:45am

    Champions A
    Presented by: FNAME

    Maximize your B2B Lead Gen and Sales Collateral

    This workshop is designed to help local media properties develop creative materials that will help sales reps’ close deals faster by offering advertisers and prospects the information they need to make a buying decision. Position your brand and media solutions to generate more leads and increase revenue across multiple platforms (print, digital, events and sponsorships). Learn from Kerry O’Reilly (Marketing Director, Tampa Bay Times) and Robin Lankton (Director of Marketing, Observer Media Group) as they provide examples and tips on how to develop top notch resources that not only promote your company but make you stand out from the rest!

    Presenters:
    >> Kerry O’Reilly, Marketing Director, Tampa Bay Times
    >> Robin Lankton, Director of Marketing, Observer Media Group


    11:45am - 12:15pm

    11:45am - 12:15pm

    Champions A
    Presented by: FNAME

    Nielsen Trust in Advertising & Local Consumer Point of View Studies

    This workshop will begin with the latest results from Nielsen’s Trust in Advertising Study. Join Kim Capria (Account Director, Nielsen) as she shares the U.S. highlights of the study. Most notably, attendees will learn which newspaper multi-touch platforms are trusted more by U.S. consumers than any other traditional, digital, or social media advertising vehicles.

    The second half of this session will drill down to local Floridians attitudes, opinions, and motivations – including trust in news - driving local media consumption and other key decision-making categories now available in all 208 local U.S. markets in Nielsen Scarborough’s Consumer Point of View Study.


    12:00pm - 2:00pm

    12:00pm - 2:00pm

    Champions DE

    FPA Weekly Newspaper Contest Awards Luncheon

    >> 2022 Hall of Fame Inductee
    >> Florida Press Foundation Leadership Class
    >> Annual Officer Installation


    12:00pm - 1:00pm

    12:00pm - 1:00pm

    Champions Foyer

    Lunch with Exhibitors


    1:00pm - 1:50pm

    1:00pm - 1:50pm

    Gallery AB
    Presented by: FMA

    Best of the Best Workshops

    Workshops will explore the best in Content, Design & Sales.


    2:00pm - 2:30pm

    2:00pm - 2:30pm

    Champions Foyer

    Dessert & Raffles with Exhibitors


    2:30pm - 3:30pm

    2:30pm - 3:30pm

    Champions FG
    Presented by: Media Masterminds

    Young Professionals Idea Exchange

    Come join the fun and an open discussion with other young professionals just like yourself.  Bring your ideas as we are going to bounce ideas off each other and share creative perspectives on the challenges and advantages of being a young professional in our current media environment, all while networking and making new friends who share your passion.


    6:00pm - 7:00pm

    6:00pm - 7:00pm

    Champions Foyer

    FMA Charlie Awards Reception


    7:00pm - 9:00pm

    7:00pm - 9:00pm

    Champions DE

    FMA Charlie Awards Gala