Advertising & Sales Track

Thursday, August 9

Registration Desk Open
9:00 am – 6:00 pm

	- Track 3 -
9:00 am	FMA Board Meeting 9:00 am - 11:15 am Open to FMA Board of Directors
9:15 am
9:30 am
9:45 am
10:00 am
10:15 am
10:30 am
10:45 am
11:00 am
11:15 am	FMA Annual Meeting 11:15 am - 11:30 am
12:00 pm	Lunch with Exhibitors 12:00 pm - 1:00 pm Exhibit Hall
12:15 pm
12:30 pm
12:45 pm
1:00 pm	Florida Tourism Marketing and Visitation 1:00 pm - 2:00 pm Floridian F Presenter: Marlene Squires-Swanson, Director, Paid Media, VISIT FLORIDA Lunch with exhibitors from Noon - 1:00 pm
1:15 pm
1:30 pm
1:45 pm
2:00 pm	Dessert with Exhibitors 2:00 pm - 2:30 pm Exhibit Hall
2:15 pm
2:30 pm	Opening Session: Building Audience & Building Trust in a World of Fake News 2:30 pm - 3:50 pm Floridian GHI Panelists: Rob Yarin, VP Content Strategy & Research, Cox Media Group; Tim Burke, Publisher, The Palm Beach Post; Mary Kelli Palka, Editor, The Florida Times-Union & Neil Brown, President, The Poynter Institute
2:45 pm
3:00 pm
3:15 pm
3:30 pm
3:45 pm
4:00 pm	How to Recruit and Retain Millennials in a Boring Industry 4:00 pm - 4:50 pm Floridian F Presenter: Dr. Bill Steiger, UCF Marketing & Sales Instructor
4:15 pm
4:30 pm
4:45 pm
5:00 pm	Vendor Spotlight 5:00 pm - 5:50 pm Revenue Solutions Stage - Exhibit Hall
5:15 pm
5:30 pm
5:45 pm
6:00 pm	Reception 6:00 pm - 7:00 pm Exhibit Hall Silent Auction, Friend of NIE
6:15 pm
6:30 pm
6:45 pm
7:30 pm	FNAME Awards Dinner 7:30 pm - 9:00 pm Floridian GHI Creative Excellence Awards Banquet
7:45 pm
8:00 pm
8:15 pm
8:30 pm
8:45 pm

	- Track 3 -
9:00 am	FMA Board Meeting 9:00 am - 11:15 am Open to FMA Board of Directors
9:15 am
9:30 am
9:45 am
10:00 am
10:15 am
10:30 am
10:45 am
11:00 am

	- Track 3 -
11:15 am	FMA Annual Meeting 11:15 am - 11:30 am

	- Track 3 -
12:00 pm	Lunch with Exhibitors 12:00 pm - 1:00 pm Exhibit Hall
12:15 pm
12:30 pm
12:45 pm

	- Track 3 -
1:00 pm	Florida Tourism Marketing and Visitation 1:00 pm - 2:00 pm Floridian F Presenter: Marlene Squires-Swanson, Director, Paid Media, VISIT FLORIDA Lunch with exhibitors from Noon - 1:00 pm
1:15 pm
1:30 pm
1:45 pm

	- Track 3 -
2:00 pm	Dessert with Exhibitors 2:00 pm - 2:30 pm Exhibit Hall
2:15 pm

	- Track 3 -
2:30 pm	Opening Session: Building Audience & Building Trust in a World of Fake News 2:30 pm - 3:50 pm Floridian GHI Panelists: Rob Yarin, VP Content Strategy & Research, Cox Media Group; Tim Burke, Publisher, The Palm Beach Post; Mary Kelli Palka, Editor, The Florida Times-Union & Neil Brown, President, The Poynter Institute
2:45 pm
3:00 pm
3:15 pm
3:30 pm
3:45 pm

	- Track 3 -
4:00 pm	How to Recruit and Retain Millennials in a Boring Industry 4:00 pm - 4:50 pm Floridian F Presenter: Dr. Bill Steiger, UCF Marketing & Sales Instructor
4:15 pm
4:30 pm
4:45 pm

	- Track 3 -
5:00 pm	Vendor Spotlight 5:00 pm - 5:50 pm Revenue Solutions Stage - Exhibit Hall
5:15 pm
5:30 pm
5:45 pm

	- Track 3 -
6:00 pm	Reception 6:00 pm - 7:00 pm Exhibit Hall Silent Auction, Friend of NIE
6:15 pm
6:30 pm
6:45 pm

	- Track 3 -
7:30 pm	FNAME Awards Dinner 7:30 pm - 9:00 pm Floridian GHI Creative Excellence Awards Banquet
7:45 pm
8:00 pm
8:15 pm
8:30 pm
8:45 pm

- Track 3 -

FMA Board Meeting
9:00 am - 11:15 am

Open to FMA Board of Directors
FMA Annual Meeting
11:15 am - 11:30 am
Lunch with Exhibitors
12:00 pm - 1:00 pm

Exhibit Hall
Florida Tourism Marketing and Visitation
1:00 pm - 2:00 pm

Floridian F

Presenter: Marlene Squires-Swanson,
Director, Paid Media, VISIT FLORIDA

Lunch with exhibitors from Noon - 1:00 pm
Dessert with Exhibitors
2:00 pm - 2:30 pm

Exhibit Hall
Opening Session: Building Audience & Building Trust in a World of Fake News
2:30 pm - 3:50 pm

Floridian GHI

Panelists: Rob Yarin, VP Content Strategy & Research, Cox Media Group; Tim Burke, Publisher, The Palm Beach Post;
Mary Kelli Palka, Editor, The Florida Times-Union & Neil Brown, President, The Poynter Institute
How to Recruit and Retain Millennials in a Boring Industry
4:00 pm - 4:50 pm

Floridian F

Presenter: Dr. Bill Steiger,
UCF Marketing & Sales Instructor
Vendor Spotlight
5:00 pm - 5:50 pm

Revenue Solutions Stage - Exhibit Hall
Reception
6:00 pm - 7:00 pm

Exhibit Hall

Silent Auction, Friend of NIE
FNAME Awards Dinner
7:30 pm - 9:00 pm

Floridian GHI

Creative Excellence Awards Banquet

Friday, August 10

Registration Desk Open
7:30 am – 7:00 pm

	- Track 3 -
7:30 am	Breakfast Buffet 7:30 am - 8:00 am Breakfast ends at 9:00 am
7:45 am
8:30 am	Keeping News Media Employees Safe 8:30 am - 9:15 am Floridian F Panel: Avido Khahaifa, Orlando Sentinel; Joe DeLuca, Tampa Bay Times; Kevlon Kirkpatrick, Orlando Police Department Moderator: Mindy Marquez, Miami Herald
8:45 am
9:00 am
9:30 am	Combined Session: Covering a News Event that Sparked a Movement; Lessons Learned from Parkland 9:30 am - 10:30 am Floridian GHI Panel: Melissa Falkowski, Marjory Stoneman Douglas High School; Rebecca Schneid, The Eagle Eye (student newspaper); Scott Travis, South Florida Sun-Sentinel; Lulu Ramadan, Palm Beach Post; Nadege Green, WLRN
9:45 am
10:00 am
10:15 am
10:30 am	Coffee Break with Exhibitors 10:30 am - 10:45 am Exhibit Hall
10:45 am	Branching Out: New Ideas for Growing Audience & Sales 10:45 am - 12:00 pm Floridian F Panel: Alex Villoch, McClatchy; Nancy Meyer, Sun Sentinel Media Group; Howard Griffin, USA Today Network; Emily Walsh, Observer Media Group; Bruce Faulmann, Tampa Bay Times; Dean Ridings, Florida Press Association
11:00 am
11:15 am
11:30 am
11:45 am
12:00 pm	Lunch with Exhibitors 12:00 pm - 1:30 pm Exhibit Hall
12:15 pm
12:30 pm
12:45 pm
1:00 pm
1:15 pm
1:30 pm	Dessert with Exhibitors 1:30 pm - 2:00 pm Exhibit Hall
1:45 pm
2:00 pm	New Revenue Streams for Media Companies 2:00 pm - 2:45 pm Floridian E Presenter: Rob Ristagno, Author/Speaker/CEO, Sterling Woods Group
2:15 pm
2:30 pm
2:45 pm	Building a Badass Brand 2:45 pm - 3:30 pm Floridian E Presenter: Michael Brooks, Publisher/Creator, South Magazine
3:00 pm
3:15 pm
3:30 pm	All Tracks Conclude 3:30 pm - 5:30 pm
3:45 pm
4:00 pm
4:15 pm
4:30 pm
4:45 pm
5:00 pm
5:15 pm
5:30 pm	FMA Charlie Awards Reception 5:30 pm - 6:30 pm West Foyer
5:45 pm
6:00 pm
6:15 pm
6:30 pm	FMA Charlie Awards Gala 6:30 pm - 9:30 pm Floridian GHI
6:45 pm
7:00 pm
7:15 pm
7:30 pm
7:45 pm
8:00 pm
8:15 pm
8:30 pm
8:45 pm
9:00 pm
9:15 pm

	- Track 3 -
7:30 am	Breakfast Buffet 7:30 am - 8:00 am Breakfast ends at 9:00 am
7:45 am

	- Track 3 -
8:30 am	Keeping News Media Employees Safe 8:30 am - 9:15 am Floridian F Panel: Avido Khahaifa, Orlando Sentinel; Joe DeLuca, Tampa Bay Times; Kevlon Kirkpatrick, Orlando Police Department Moderator: Mindy Marquez, Miami Herald
8:45 am
9:00 am

	- Track 3 -
9:30 am	Combined Session: Covering a News Event that Sparked a Movement; Lessons Learned from Parkland 9:30 am - 10:30 am Floridian GHI Panel: Melissa Falkowski, Marjory Stoneman Douglas High School; Rebecca Schneid, The Eagle Eye (student newspaper); Scott Travis, South Florida Sun-Sentinel; Lulu Ramadan, Palm Beach Post; Nadege Green, WLRN
9:45 am
10:00 am
10:15 am

	- Track 3 -
10:30 am	Coffee Break with Exhibitors 10:30 am - 10:45 am Exhibit Hall

	- Track 3 -
10:45 am	Branching Out: New Ideas for Growing Audience & Sales 10:45 am - 12:00 pm Floridian F Panel: Alex Villoch, McClatchy; Nancy Meyer, Sun Sentinel Media Group; Howard Griffin, USA Today Network; Emily Walsh, Observer Media Group; Bruce Faulmann, Tampa Bay Times; Dean Ridings, Florida Press Association
11:00 am
11:15 am
11:30 am
11:45 am

	- Track 3 -
12:00 pm	Lunch with Exhibitors 12:00 pm - 1:30 pm Exhibit Hall
12:15 pm
12:30 pm
12:45 pm
1:00 pm
1:15 pm

	- Track 3 -
1:30 pm	Dessert with Exhibitors 1:30 pm - 2:00 pm Exhibit Hall
1:45 pm

	- Track 3 -
2:00 pm	New Revenue Streams for Media Companies 2:00 pm - 2:45 pm Floridian E Presenter: Rob Ristagno, Author/Speaker/CEO, Sterling Woods Group
2:15 pm
2:30 pm

	- Track 3 -
2:45 pm	Building a Badass Brand 2:45 pm - 3:30 pm Floridian E Presenter: Michael Brooks, Publisher/Creator, South Magazine
3:00 pm
3:15 pm

	- Track 3 -
3:30 pm	All Tracks Conclude 3:30 pm - 5:30 pm
3:45 pm
4:00 pm
4:15 pm
4:30 pm
4:45 pm
5:00 pm
5:15 pm

	- Track 3 -
5:30 pm	FMA Charlie Awards Reception 5:30 pm - 6:30 pm West Foyer
5:45 pm
6:00 pm
6:15 pm

	- Track 3 -
6:30 pm	FMA Charlie Awards Gala 6:30 pm - 9:30 pm Floridian GHI
6:45 pm
7:00 pm
7:15 pm
7:30 pm
7:45 pm
8:00 pm
8:15 pm
8:30 pm
8:45 pm
9:00 pm
9:15 pm

- Track 3 -

Breakfast Buffet
7:30 am - 8:00 am

Breakfast ends at 9:00 am
Keeping News Media Employees Safe
8:30 am - 9:15 am

Floridian F

Panel: Avido Khahaifa, Orlando Sentinel;
Joe DeLuca, Tampa Bay Times;
Kevlon Kirkpatrick, Orlando Police Department
Moderator: Mindy Marquez, Miami Herald
Combined Session: Covering a News Event that Sparked a Movement; Lessons Learned from Parkland
9:30 am - 10:30 am

Floridian GHI

Panel: Melissa Falkowski, Marjory Stoneman Douglas High School; Rebecca Schneid, The Eagle Eye (student newspaper);
Scott Travis, South Florida Sun-Sentinel; Lulu Ramadan, Palm Beach Post; Nadege Green, WLRN
Coffee Break with Exhibitors
10:30 am - 10:45 am

Exhibit Hall
Branching Out: New Ideas for Growing Audience & Sales
10:45 am - 12:00 pm

Floridian F

Panel: Alex Villoch, McClatchy;
Nancy Meyer, Sun Sentinel Media Group;
Howard Griffin, USA Today Network;
Emily Walsh, Observer Media Group;
Bruce Faulmann, Tampa Bay Times;
Dean Ridings, Florida Press Association
Lunch with Exhibitors
12:00 pm - 1:30 pm

Exhibit Hall
Dessert with Exhibitors
1:30 pm - 2:00 pm

Exhibit Hall
New Revenue Streams for Media Companies
2:00 pm - 2:45 pm

Floridian E

Presenter: Rob Ristagno, Author/Speaker/CEO,
Sterling Woods Group
Building a Badass Brand
2:45 pm - 3:30 pm

Floridian E

Presenter: Michael Brooks, Publisher/Creator,
South Magazine
All Tracks Conclude
3:30 pm - 5:30 pm
FMA Charlie Awards Reception
5:30 pm - 6:30 pm

West Foyer
FMA Charlie Awards Gala
6:30 pm - 9:30 pm

Floridian GHI